I’m excited to announce that I’m launching an exclusive Discord community focused on paid social. The goal of this community is to connect with peers, share experiences and grow knowledge about running effective campaigns on various online channels. An interactive circle of paid experts where…
This article is a more advanced tutorial for marketers and business owners looking to measure the ‘dark impact’ of Meta Ads (Facebook/Instagram) on Google Searches. That’s right, I’m talking about ‘dark’, meaning that the direct impact isn’t measurable by default and therefore is ‘dark’. Here’s…
Are you looking for a Facebook Ads report to identify website pages that trigger the most attention from your audience? Looking for a visual presentation of the current interest flow rates for landing pages linked to your Facebook Ads? In this tutorial you’ll learn how…
Advantage+ Shopping is Meta’s latest and greatest way to setup shopping campaigns that utilize AI for optimizating and driving sales. Meta officialy rolled out this new campaign type to ecommerce and retail advertisers on August 15, 2022. Setting up this new shopping campaign type only…
I’ve been sharing daily Meta (Facebook/Instagram) Ads tips for the last 6 months on Instagram and will continue to do so until the end of 2022. Each month, I answer specific questions in my dedicated Q&A Instagram Stories. Below are the TOP 100 questions asked during the…