Are you looking for a Facebook Ads report to identify website pages that trigger the most attention from your audience? Looking for a visual presentation of the current interest flow rates for landing pages linked to your Facebook Ads? In this tutorial you’ll learn how…
Advantage+ Shopping is Meta’s latest and greatest way to setup shopping campaigns that utilize AI for optimizating and driving sales. Meta officialy rolled out this new campaign type to ecommerce and retail advertisers on August 15, 2022. Setting up this new shopping campaign type only…
I’ve been sharing daily Meta (Facebook/Instagram) Ads tips for the last 6 months on Instagram and will continue to do so until the end of 2022. Each month, I answer specific questions in my dedicated Q&A Instagram Stories. Below are the TOP 100 questions asked during the…
How does Facebook define Ad Frequency? Frequency is the average number of times each person saw your ad. This metric is estimated and calculated using sampled data. The frequency formula is ‘ad impressions divided by reach’. Frequency can help build awareness and ad recall by…
Let’s walk through the Facebook Conversions API Gateway interface and see how it works! What exactly is Conversions API Gateway? Before we dive into the interface, let me briefly explain what Conversions API is. The Facebook conversions API creates a direct, reliable and privacy-aware connection…