This is the 2nd edition of Bram’s Buzz. The newsletter that will keep you updated on new features, insights and more about Facebook Ads and all things digital marketing.

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Most important Meta Ads updates

Schedule individual ads 📅

Meta added a new feature to Advantage+ shopping campaigns. This update allows advertisers to schedule individual ads and set start and end dates for each specific ad.

Advantage+ shopping campaigns can automatically test up to 150 creative combinations. The goal is for AI to deliver the highest performing ads. The more ads, the more liquidity for machine learning. However, in some cases, you don’t want each ad to run throughout the entire campaign schedule.

Here’s how it looks in Ads Manager:

Scheduling Advantage+ shopping ads in Ads Manager

Read more about this update


Budget Scheduling is coming 💸

Coming early Q4 2023, you can schedule budget changes in advance, based on certain days or times when you anticipate higher sales opportunities. This is ideal for important campaign waves, peak traffic periods or other promotional time periods.

When you select to increase your budget during specific time periods, you can then tell Meta the duration of your anticipated high demand period. Set your dates and either ‘increase daily budget by percentage’ or ‘increase daily budget by value amount.

Read more about this update


Take Ads Manager reports to the next level 🔥

Ever wanted to see Search Engine traffic numbers in Meta Ads Manager? I’ve created a tutorial that allows you to see the number of Engaged Visits coming from Organic Search and Paid Search in Meta Ads Manager, attributed to your Facebook Ads.

To get started, first learn how to create an ‘Engaged Visit’ event:

https://www.socialmediaexaminer.com/how-to-optimize-facebook-ads-for-quality-website-traffic/

Then follow the steps in my post to create two custom columns in Ads Manager to follow up on Search traffic:

https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7107704122727886848-aeD1


Don’t miss out on my free Super Sheets 🔖

I’ve created 4 Super Sheets for digital marketers. They contain detailed information about audience targeting options and how to select performance goals for driving better results.

Be sure to bookmark all links:

  1. Defaults set by original audience targeting versus the new Advantage+ audience in Meta Ads Manager. [link]
  2. A guide for selecting the best performance goal in Meta Ads Manager for each objective. [link]
  3. 660+ Detailed Targeting Options for Facebook advertisers. [link]
  4. All available interest-based targeting options for LinkedIn advertisers. [link]

Read more about this update


More buzz 📣

  • CapCut (owned by ByteDance) launched an online graphic editor that looks very similar to Canva. [link]
  • Meta started to roll out WhatsApp Channels globally. [source]
  • Google Search stopped showing ‘How-to rich results’, which means this result type is now deprecated. [source]
  • LinkedIn and Pinterest launched their Ad Libraries.

Here’s an overview of all current ad libraries:

About the Author

Bram

Bram Van der Hallen is an all-round Belgian Digital Marketer and Meta Certified Professional with 15+ years experience in media planning and buying.Bram talks about Facebook Ads and all things Digital Marketing on LinkedIn. Click here to Follow Bram on LinkedIn.

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