Interview conducted by Omar Reyes, March 2024 Where were you born and raised? Also tell us something unique about yourself. I was born and raised in the North of the province of Antwerp in Belgium, where I lived in 4 different municipalities so far. Something…
16 Articles
Learn how to create an insightful custom Meta Ads report in Google Analytics 4 using custom UTM parameters for your Meta Ads that are supported in GA4. The final result of this tutorial will be a custom report that shows website sessions and revenue coming…
This article is a more advanced tutorial for marketers and business owners looking to measure the ‘dark impact’ of Meta Ads (Facebook/Instagram) on Google Searches. That’s right, I’m talking about ‘dark’, meaning that the direct impact isn’t measurable by default and therefore is ‘dark’. Here’s…