This article is a more advanced tutorial for marketers and business owners looking to measure the ‘dark impact’ of Meta Ads (Facebook/Instagram) on Google Searches. That’s right, I’m talking about ‘dark’, meaning that the direct impact isn’t measurable by default and therefore is ‘dark’. Here’s…
Tutorials
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Advantage+ Shopping is Meta’s latest and greatest way to setup shopping campaigns that utilize AI for optimizating and driving sales. Meta officialy rolled out this new campaign type to ecommerce and retail advertisers on August 15, 2022. Setting up this new shopping campaign type only…
As a result of the Apple’s iOS 14 updates, some of the Facebook Ads delivery and action breakdowns are no longer supported in Facebook Ads Manager. No support for breakdowns: For both app and web conversions, delivery and action breakdowns, such as age, gender, region, and…