Advantage+ Shopping is Meta’s latest and greatest way to setup shopping campaigns that utilize AI for optimizating and driving sales. Meta officialy rolled out this new campaign type to ecommerce and retail advertisers on August 15, 2022. Setting up this new shopping campaign type only…
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As a result of the Apple’s iOS 14 updates, some of the Facebook Ads delivery and action breakdowns are no longer supported in Facebook Ads Manager. No support for breakdowns: For both app and web conversions, delivery and action breakdowns, such as age, gender, region, and…
Step 1: Open Facebook Events Manager In this article you will learn how to setup the Facebook Conversions API using the new Conversions API Gateway method. The first step is to visit Events Manager within Facebook Business Manager and select the Facebook Pixel you would…