Introduction Digital marketers all know the struggle: You’re looking at the conversion results in Meta Ads reporting and it doesn’t align with the numbers you’re seeing in external reporting tools like Google Analytics. Even though this is expected because Meta uses different attribution settings, it…
Tutorials
10 Articles
Learn how to create an insightful custom Meta Ads report in Google Analytics 4 using custom UTM parameters for your Meta Ads that are supported in GA4. The final result of this tutorial will be a custom report that shows website sessions and revenue coming…
Follow all 5 steps in this tutorial to set up Google Consent Mode V2 for your website. Why do you need to implement consent mode for your website? To keep using Google Ads measurement, ads personalization and remarketing features, you must collect consent from end…