Learn how to create an insightful custom Meta Ads report in Google Analytics 4 using custom UTM parameters for your Meta Ads that are supported in GA4. The final result of this tutorial will be a custom report that shows website sessions and revenue coming…
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Follow all 5 steps in this tutorial to set up Google Consent Mode V2 for your website. Why do you need to implement consent mode for your website? To keep using Google Ads measurement, ads personalization and remarketing features, you must collect consent from end…
This article is a more advanced tutorial for marketers and business owners looking to measure the ‘dark impact’ of Meta Ads (Facebook/Instagram) on Google Searches. That’s right, I’m talking about ‘dark’, meaning that the direct impact isn’t measurable by default and therefore is ‘dark’. Here’s…