Introduction Digital marketers all know the struggle: You’re looking at the conversion results in Meta Ads reporting and it doesn’t align with the numbers you’re seeing in external reporting tools like Google Analytics. Even though this is expected because Meta uses different attribution settings, it…
Interview conducted by Omar Reyes, March 2024 Where were you born and raised? Also tell us something unique about yourself. I was born and raised in the North of the province of Antwerp in Belgium, where I lived in 4 different municipalities so far. Something…
Learn how to create an insightful custom Meta Ads report in Google Analytics 4 using custom UTM parameters for your Meta Ads that are supported in GA4. The final result of this tutorial will be a custom report that shows website sessions and revenue coming…
Follow all 5 steps in this tutorial to set up Google Consent Mode V2 for your website. Why do you need to implement consent mode for your website? To keep using Google Ads measurement, ads personalization and remarketing features, you must collect consent from end…
This is the 3rd edition of Bram’s Buzz. The newsletter that keeps you updated on new features, insights and more about Facebook Ads and all things digital marketing. Subscribe on LinkedIn Most important Meta Ads updates Detailed Targeting now auto-expands for Traffic campaigns For ‘Traffic’ objective campaigns…