January 2025: “Starting January 21, 2025, using the Special Ad Category designation is required for advertisers based in the United States or reaching audiences in the United States running financial products and services campaigns. Ads may be rejected if the advertiser does not choose an appropriate Special Ad Category.”

Source: https://www.facebook.com/business/help/510724041294968

February 2025: “Beginning on February 24, 2025, we’re gradually changing the default setting of inventory filters for in-content ads and Audience Network to expanded. If you previously selected specific inventory filter levels for your accounts or ad sets, those settings will not be changed.”

Source: https://www.facebook.com/business/help/643079416901247

March 2025: “Upcoming restrictions on customer list custom audiences (US only, housing, employment, financial products and services)”

Source: https://www.facebook.com/business/help/1452187872132363

April 2025: “Existing campaigns/ad sets using customer list custom audiences which don’t follow the requirements may be paused. If this happens, you will see errors in Ads Manager and the Marketing API with instructions.”

Source: https://www.facebook.com/business/help/1452187872132363

May 2025: “Offline Conversions API will be discontinued in May 2025. At that time, you will no longer be able to use the Offline Conversions API to upload events to offline event sets.”

Source: https://www.facebook.com/business/help/104039186799009

About the Author

Bram

Bram Van der Hallen is an all-round Belgian Digital Marketer and Meta Ads expert with 16+ years experience in media planning and buying.Bram talks about Meta Ads and all things Digital Marketing on his social media and website, where more than 85.000 marketers follow his weekly updates. Click here to Follow Bram on LinkedIn.

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