Introduction Digital marketers all know the struggle: You’re looking at the conversion results in Meta Ads reporting and it doesn’t align with the numbers you’re seeing in external reporting tools like Google Analytics. Even though this is expected because Meta uses different attribution settings, it…
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I’ve been sharing daily Meta (Facebook/Instagram) Ads tips for the last 6 months on my Instagram account and will continue to do so until the end of 2022. Each month, I answer specific questions in my dedicated Q&A Instagram Stories. Below are the TOP 100 questions asked…
As a result of the Apple’s iOS 14 updates, some of the Facebook Ads delivery and action breakdowns are no longer supported in Facebook Ads Manager. No support for breakdowns: For both app and web conversions, delivery and action breakdowns, such as age, gender, region, and…